About me

I am Alexandra Wittrup, and I am glad you are here.

I am a certified Executive & Life Coach based in Vancouver, British Columbia, Canada.
My professional background is rooted in finance, project management, and more than
20 years of experience working in a highly regulated corporate and government
environments across Europe and Canada.
 
I have earned a master’s degree in finance, completed certifications in project management and business strategy, and worked in multiple leadership roles.  These
experiences have helped me develop a deep understanding of decision-making,
corporate systems, responsibility, and how human dynamics impact them all.
 
My experiences have cultivated a deep sense of maturity and profoundly shaped the
way I coach. My approach is not theoretical or detached from real life. I believe
coaching should be practical, grounded, and relevant to the challenges you are actually
facing.  Coaching guides you through life’s tough seasons, empowers you to embrace growth,
and keeps you anchored to who you are.
I work with you to turn insight into meaningful action while creating space to listen to
what matters most beneath the noise, expectations, and demands of everyday life. My
role is to support you in following your inner direction and helping you create a life that
feels purposeful, meaningful, and truly your own.
I believe true success comes from balancing ambitious goals with a deeply aligned life.