Clarity before action
Alexandra Wittrup
Hello & Welcome
I am Alexandra Wittrup, and I am glad you are here.
I am a certified Executive & Life Coach based in Vancouver, British Columbia, Canada.
My professional background is rooted in finance, project management, and more than
20 years of experience working in a highly regulated corporate and government
environments across Europe and Canada.
about me
I have earned a master’s degree in finance, completed certifications in project management and business strategy, and worked in multiple leadership roles. These experiences have helped me develop a deep understanding of decision-making, corporate systems, responsibility, and how human dynamics impact them all.
Creative Thinker
I’ve built my life and career across countries, cultures, and through unexpected turns
Transformation Partner
Helping people question old patterns, expanding beyond their comfort zones, and taking
practical steps toward meaningful change.
Intuitive Listener
I hold space for honest reflection so people can feel seen, understood, and supported as they find their way forward.
My experiences have cultivated a deep sense of maturity and profoundly shaped the way I coach. My approach is not theoretical or detached from real life. I believe
coaching should be practical, grounded, and relevant to the challenges you are actually facing.
Coaching guides you through life’s tough seasons, empowers you to embrace growth, and keeps you anchored to who you are.
I work with you to turn insight into meaningful action while creating space to listen to what matters most beneath the noise, expectations, and demands of everyday life. My role is to support you in following your inner direction and helping you create a life that feels purposeful, meaningful, and truly your own.
I believe true success comes from balancing ambitious goals with a deeply aligned life. That is why I integrate my corporate experience with the structured and comprehensive coaching methodology of Rhodes Wellness College and International Coaching Federation guidelines. Through personal inquiry, self-discovery, and meaningful feedback, I help clients develop greater awareness of their values, patterns, strengths, weaknesses, and possibilities.
Together, we transform that awareness into intentional action – so you can pursue your goals while building a lifestyle that feels authentic, fulfilling, and aligned with who you are becoming.
What Is Coaching and Is It Right for You?
Coaching is not about telling you what to do, giving you all the answers, or turning you
into a “better version” of yourself.
My Mission
My mission is to create a grounded and thoughtful space where people can navigate
change, question what no longer serves them, reconnect with their own wisdom, and
move forward with greater clarity, courage, and intention.
My philosophy:
“It is not hard to make
decisions when
you know what your values are.”
— Roy Disney
I see the person beyond the role
You are more than your title, achievements, responsibilities, or expectations. I create
space for the whole person—the leader, professional, parent, entrepreneur, and
individual who may be questioning what success and fulfilment truly mean.
Your life. Your values. Your way forward.
I create a grounded, supportive space for you to hear yourself more clearly, reconnect with what matters most, and make decisions that feel aligned with your values, strengths, and vision for your life. Together, we turn insight into meaningful, practical action – at a pace that feels right for you.
I support meaningful change
I will listen carefully, ask thoughtful and challenging questions, help you notice
your blind spots, and support you in reconnecting with your own wisdom and direction.
life Coaching
Executive Coaching
Business Coaching
useful content
Explore practical insights and resources on executive coaching, leadership development, career growth, decision-making, confidence, communication, and personal development. Discover actionable strategies and coaching perspectives to help you lead with greater clarity, confidence, and purpose.
Leadership Confidence: How to Stop Second-Guessing Yourself and Lead with Greater Clarity
Leadership confidence is not about having all the answers or never experiencing doubt. It is the ability to trust yourself, communicate clearly, make decisions, and lead with credibility even when you do not have complete certainty.
Healthy Boundaries: How to Protect Your Energy, Communicate Clearly, and Build Healthier Relationships
Healthy boundaries are an important part of self-respect, emotional clarity, and strong relationships. They help us communicate what we need, make decisions that reflect our values, and take responsibility for our own wellbeing without taking responsibility for everyone else.
